Chiefs to Try and Market to Rams Fans Who Don’t Have a Team Anymore in St.Louis

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The Rams’ recent move to Los Angeles is a tough blow for St. Louis, but their recent departure, perhaps, leaves a vacancy the Chiefs can try to fill, Terez Paylor of the Kansas City Star reports.

Chiefs president Mark Donovan realizes that, but said the club will be sensitive to the feelings of St. Louis football fans, many of whom may feel spurned by the departure of the Rams.

“I’ve gotten texts and emails from fans saying I’m now a Chiefs fan, and we appreciate all that,” Donovan said. “But we’re going to take a strategic approach to that — we’re going to be respectful. They’ve been through a really tough process.

“We’re going to continue to do what we do, and we think with the success we’re having on the field and the success we’re having off the field, it creates a great opportunity for us.”

Donovan said the Chiefs could have the opportunity to market themselves in St. Louis in the future.

“The way the league rules work, there are differences with tickets, broadcast, television and radio (and) what you can and can’t do,” Donovan said. “Because it’s in the state we’re in, we have some rights there from a marketing perspective, but you’ve seen other teams reach out already. Indianapolis put a little campaign together to welcome fans over to Indy, and like I said, we’ll be strategic about it but we’ll be respectful about it.”

It’s a great move for a team that appears like they are going to be in the hunt next season for a playoff birth in the AFC. They more fans the better, as the team is still one of the more up and coming teams in the NFL.

It is going to be a tough for the Chiefs to sit at home in two weeks and watch one of their biggest rivals, a team they beat this past season in the Denver Broncos to play in Super Bowl 50 against Carolina. At least there’s the super bowl commercial 2016 to look forward to, which may be the only thing to enjoy if the Broncos can find a way to get Peyton Manning a Super Bowl in San Francisco.


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